Broadcast radio is struggling to remain relevant as consumers embrace streaming platforms, according to a groundbreaking study that examines the disruption to radio caused by digital services.
These trends are crippling radio, which is witnessing historic declines in its audience and its relevance to listeners and advertisers. To survive, radio must innovate, learn from other media, and take control of its path forward into the third decade of this century and beyond.
Download our new report, Paradigm Shift: Why Radio Must Adapt To The Rise Of Digital, which illustrates the impact of streaming and digital on traditional radio.
To learn more, read the full report here.