Adele’s highly anticipated album, 25, releases November 20th, but questions still remain. Will she release 25 on Spotify and other streaming platforms on the same day as the physical release, or will she bait more sales by staggering the release on streaming platforms?
Tech website The Verge last week leaked a 41-page licensing agreement from 2011 between Sony and Spotify that shed light on some of the ways that Sony keeps their Spotify revenue growing, and some of their strategies have been met with a less-than-cordial reception by a number of artists and the International Music Managers Forum. But that was just the start to what’s turning out to be a bad week for the the second-largest record company in the world.
Continue reading “SoundCloud Strategy & Leaked Licensing Contract is a PR Problem for Sony, Spotify”
If you’re a copyright infringer and you thought your Soundcloud account was safe–think again. According to The Verge SoundCloud has partnered with the same company that helps YouTube scan their videos for copyright infringement. Though it would seem that the goal is not increased litigation. It’s possible that the goal of the partnership copyright holders to get paid even when the media was uploaded illegally. This works by allowing copyright holders to run ads on the illegally uploaded content, thereby monetizing the previously revenue-less upload.